about us

Leading the convergence of social marketing and online commerce

company

Blucarat is dedicated to the truism that no one wants to be alone- most especially when shopping. Attempts to close the gap between solitary online shopping and social activities abound. Online reviews, F-commerce sites and Instagram curators point to - but don’t solve the underlying need for Social Commerce.

There are a growing number of companies that talk about Social Commerce but we are quite different. Blucarat is not an interactive agency nor a company representing white-label products as our own. Leveraging years of development in the Blucarat Commerce platform, we have developed Blucarat Social, a patent-pending, SaaS-based approach to enable like-minded users to collaboratively shop – and create new purchase paths – through an opt-in “Social Bar” that appears directly on commerce sites.

The Blucarat vision is in response to input from leaders of major Internet retailer sites who shared identical concerns regarding their social marketing efforts. In particular, how difficult it is to gauge the qualitative and quantitative value of social investments. The company formed to address this need and the name Blucarat mirrors that reason for existence. Blue reflects the quality of rich, vast opportunity associated with a clear sky or deep ocean. Carat is the quantitative measurement of the weight and value of a precious gemstone. The fusion of the two as Blucarat represents our unique ability to deliver measurable qualitative and quantitative improvements through Social Commerce.

Blucarat was incubated by MDC Partners, a publicly traded company that utilizes the 50+ companies in its portfolio to drive meaningful returns on marketing and communications investments for over 1,000 companies globally. We are proud to be part of the MDC Partners network and collaborate closely with them on our vision of making Social Commerce a reality. MDC Partners retains a minority interest in Blucarat and follow on investments have come through private technology investors.

Our entire team is proud to be based in New York City’s Union Square where we mix and mingle with both established and start-up companies in Silicon Alley.

If you are in New York and would like to schedule an appointment please contact us!

Press

Below find our most recently issued press releases and coverage in news media. If you are a member of the press and have an inquiry or require a digital press kit, please email pr@blucarat.com

Website Magazine - May 19, 2014 - – Blucarat is taking Social Commerce to a whole new level. The company offers a software solution that helps retailers incorporate social communities into their e-commerce site. Read More

Entrepreneur - April 11, 2014 – For years, product reviews and ratings were the only features to socialize the online shopping experience. So Tom Kwon created Blucarat to take interactive online shopping to a whole new level. Read More

eCommece Bytes - Feb. 18, 2014 – Blucarat has launched its Project Atlantic release which enables retailers to build shopping communities on their websites. One of Blucarat's flagship customers, Laura Geller Cosmetics, is profiled. Read More

Sys-Con Media - Feb. 18, 2014 – Blucarat Social Delivers Full Integration of Social Networking and Ecommerce Read More

New York City – Feb. 18, 2014 – Blucarat, the developer of social commerce solutions for online retailers, announced that a new version of Blucarat Social deployed today and is in live production use by all customers. Read More

New York City- Feb. 3, 2014 – Blucarat, the developer of socially-enabled commerce solutions for online retailers, today announced a live social commerce webcast featuring Forrester Research, Inc. Vice President and Principal Analyst Nate Elliot. Read More

New York City- Jan. 14, 2014 – Blucarat, the developer of social commerce solutions for online retailers, has been awarded the Made in NY “Mark of Distinction” from We Are Made in New York, an economic development initiative originally spearheaded by Mayor Bloomberg and now operating under New York City's new mayor, Bill de Blasio. Read More

GCI- Nov. 20, 2013 – Blucarat, a developer of socially enabled commerce solutions for online retailers, announced the availability of its Blucarat Social, a solution to seamlessly integrate shopping communities into online commerce sites and facilitate rich social interactions that generate new purchases. Read More

Alley Watch - Nov. 19, 2013 – Blucarat Social connects friends, family, like-minded shoppers and product experts on a brand’s commerce site to foster genuine engagements and conversations that generate new purchases. Read More

CMS Wire - Nov. 19, 2013 – Cosmetics retailer Laura Geller Beauty and startup Blucarat Social are partnering on the next wave of online customer experience — integrating a social community directly into a retailer's product website. Read More

New York City – Nov. 19, 2013 – Blucarat, the developer of socially-enabled commerce solutions for online retailers, today announced the availability of Blucarat Social, the first solution to seamlessly integrate shopping communities into online commerce sites and facilitate rich social interactions that generate new purchases. Read More

VentureBeat - Nov. 4, 2013 – Blucarat, a startup focused on building social commerce technology for online stores, secured a fresh $1 million in seed funding from private investors today. Read More

The Wall Street Journal - Nov. 4, 2013 – Blucarat, the developer of social commerce solutions for online retailers, has just exited a planned incubation period and secured $1 M in financing from private investors. Read More

New York City - Nov. 4, 2013 – Blucarat, the developer of social commerce solutions for online retailers, has just exited a planned incubation period and secured $1 M in financing from private investors Read More

PandoDaily – Oct. 31, 2013 – In beta-tests, customers that signed with Blucarat tools spent three times longer on a site than non-community members. Read More

leadership

Tom C. Kwon, Founder and CEO

A seasoned Internet entrepreneur, Tom loves attacking tough problems and creating customer value. Tom’s experience ranges from establishing the White House’s first web presence to connecting every school and library in the state of Connecticut to the Internet, to launching over 700 sites and content management systems (CMS) for Fortune 1000 and Internet Retailer 500 companies. Tom holds a patent for the world’s first multilingual CMS platform as well as a patent for an enterprise SEO optimization appliance. Tom was the finalist for Ernst and Young’s Entrepreneur of the Year Award in 2001 and recipient of the “50 Outstanding Asian Americans in Business” Award in 2005. Currently he is a Board member of Business for Diplomatic Action and featured member for Mayor Bloomberg’s Partnership for a New American Economy. Tom attended Northeastern University and completed executive coursework from MIT's Sloan School of Management sponsored by JP Morgan Chase and Marsh McLennan.