Leading the convergence of social marketing and online commerce
Blucarat makes online shopping experiences social by infusing websites with customer-created photos and conversations from friends, family and like-minded shoppers. Ordinary user-generated content now becomes “user generated commerce” that ignites new levels of trust in buying cycles. Companies can activate existing social content from brand advocates and foster new collaborative shopping communities through a simple web plug-in. Blucarat solutions deliver more intimate, recurring and lasting customer engagements in a way never done before.
Blucarat was incubated by MDC Partners, a publicly traded company that utilizes the 50+ companies in its portfolio to drive meaningful returns on marketing and communications investments for over 1,000 companies globally. We are proud to be part of the MDC Partners network and collaborate closely with them on our vision of making Social Commerce a reality. MDC Partners retains a minority interest in Blucarat and follow on investments have come through private technology investors.
Our entire team is proud to be based in New York City’s Union Square where we mix and mingle with both established and start-up companies in Silicon Alley.