Ignite Engagements with User Generated Commerce


When Blucarat is enabled, your shoppers instantly see who is “in” your online store, what is being bought and most importantly, they kick off vibrant conversations that build brand and product affinity. Friends, family, and designated brand experts are all clearly designated within discussion, photo-sharing or Q&A that is all linked into your product catalog. What’s more, Blucarat uniquely matches like-minded shoppers to one another based on purchases, browsing history, geography or other criteria.

SHOPPABLE PHOTOS


Did you know that over a half-billion photos are shared every day? For many shoppers these images are the new way to communicate what they love about your brand or unique ways to use your products.  Blucarat collects and curates photos from social media and intelligently displays them alongside relevant products so that shoppers follow new paths to purchase on any retail site.

INSPIRATION


Every shopper wants to see and talk about what is “hot” – Blucarat makes it easy to identify and follow the latest trends tied to your brand.  Retailers can showcase the most viewed, purchased or discussed items to spur discussion and buying.  The same functionality can be used to promote targeted products during events like flash sales, celebrity-hosted chat sessions and more.

SOCIAL RADAR


What interests one shopper is different from the next and is constantly changing based on what they are viewing at any given moment. Blucarat’s Social Radar feature adapts to each shopper and gives them quick insight into which persons, discussions or images are relevant to them at that moment.  It’s a completely new and better way to shop.

FAN FORUM


When Blucarat is enabled, your shoppers instantly see who is “in” your online store, what is being bought and most importantly, they kick off vibrant conversations that build brand and product affinity. Friends, family, and designated brand experts are all clearly designated within discussion, photo-sharing or Q&A that is all linked into your product catalog. What’s more, Blucarat uniquely matches like-minded shoppers to one another based on purchases, browsing history, geography or other criteria.

Blucarat Commerce

"Blucarat Commerce is a production-proven, easy to operate Commerce platform that is purpose-built to render pages and execute transactions at lightning-fast speeds. Architected for the global Windows Azure network used by half of the Fortune 500, Blucarat Commerce scales instantly on demand and bypasses the need for costly IT planning and administration. Years of development have produced a feature-rich content management system and transaction engine designed to address all the needs of online retailers."


Commerce and Marketing

Marketing and Promotional Tools

Launch your next sale painlessly using the Blucarat Commerce promotion builder. Choose from a variety of different parameters, including sale scheduling, discount amounts, free shipping, gift with purchase, minimum order value, and other thresholds.

F-commerce Integration

The Blucarat Commerce content management system enables commerce providers to manage both their native site and F-commerce sites from a single system.

Easy Order and Return Processing

Quickly see which orders have received payment, are still being processed, or have been returned or canceled.

Tax and Shipping Calculations

Even the most complex tax and shipping calculations are automatically applied based on your business rules.

PayPal Integration

Blucarat Commerce integrates PayPal PayFlow Pro for payment processing, which means that stringent security settings stop issues before they happen, and a dedicated team of security analysts constantly monitors your account.

Technology

Performance Assurance

Blucarat Commerce employs a collection of APIs known as the PFX framework to break up computationally intensive code by leveraging multiple CPUs. The result is a commerce site that renders pages and executes transactions lightning fast.

Supports All Device Types

Responsive CSS3: Blucarat Commerce sites use HTML5 and CSS3 responsive design, creating an optimal viewing experience for your site visitors whether accessed by phone, tablet, TV or traditional PC.

Integrated SEO

Blucarat Commerce allows you to customize all on page SEO requirements including H1, title and other meta tags via a easy to use admin interface to ensure high search engine results and page rank capabilities. XML site maps are automatically created and can be further customized to tune search engine rankings Keyword infused content subsidization allows page differentiation and incisive finds.

Management

Blucarat provides feature-rich administration and analytics using a highly intuitive web-based interface.   Blucarat Command can be accessed from any web device and does not require specialized software or hardware. Some of the most used features of Blucarat Command include:

Automatic Profanity Filtering

Blucarat Command rewrites any user generated profanities as set of asterisks so that retailers can be assured that their communities maintain decorum. It deploys with a database of recognizable vulgarities that can be customized and updated as needed.

Competitive Controls

We know that competitors do frequent community sites in hopes of creating defectors. Blucarat Command blocks competitive URLs and names altogether or in a less strict setting, ensure that any URLs beyond the commerce company’s brand are not hyperlinked or easily shared with others.

Troll Moderation

Website and or marketing managers can suspend a user’s community participation temporarily or block them permanently through an easily navigated user interface. Search and filtering tools locate offensive behavior to ease moderation.

Q&A Administration

Site owners are assured that community members receive quick answers through robust administration controls in Blucarat Command. Customer service representatives can quickly find and respond to unanswered questions in multiple ‘expert personas’ and delete inaccurate responses.

Manage Email Notifications

Blucarat Command will automatically notify community members if they have received a reply to a previous comment or question as well as alert them to any questions sent directly to them. Notification frequency can be set to any interval desired.

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